texting + walking = dangerous?

I saw this article this morning and couldn't stop laughing. Apparently, so many "texting while walking and then running into dangerous objects" injuries have been reported that the city is going to experiment with padded lampposts. Yes, padded lampposts. Personally, I think it's just a scheme to get more advertising on the streets and ugly-up the city a little more. You'd think that people would have memorized their keypads by now instead of risking a black eye.